Happy 2015!!! We would like to start this year’s blog by giving you an insight on what steps we follow to make game apps at Playlab. Most of you must wonder what it takes to make a successful game app? Well, the development of a game from concept to a complete product can take anywhere from several months to three years and can involve teams of 2 to 200 professionals . It all depends on what so …Read More
Happy 2015!!! We would like to start this year’s blog by giving you an insight on what steps we follow to make game apps at Playlab.
Most of you must wonder what it takes to make a successful game app? Well, the development of a game from concept to a complete product can take anywhere from several months to three years and can involve teams of 2 to 200 professionals . It all depends on what sort of game you are making.
There are many stages in making a game. This includes conceptualising a game’s look and feel, designing how it plays, animating the characters and objects, creating audio, programming, localisation, and testing among many other things.
Let’s get into more details:
Steps of making a GAME
The most critical factor in making a game is understanding the marketplace. To begin with, we check out the App Stores which are loaded with an array of games filed under dozens of categories.
The first thing to do is figure out what people want and what kind of apps they are downloading. You need to hit the right spot. For this you should invest your time in studying about the successful apps and playing them as they will tell you volumes about the market and the players enjoying them. The more time you spend studying these games, the better an image you gain about what they have in common and what players enjoy about them.
Create successful ideas
Most app developers build an app and expect people to download it, which rarely happens. Instead, you should focus on what people are interested in and build your app around that.
The market research you do will generate more lucrative ideas. Market research helps you to know how other games are doing. Some of the greatest apps are a twist on an old idea but with a new feature.
Game Idea and prototype
After doing some initial market research and coming up with the best idea among all successful ideas, we come up with the Game Idea!
The Game Designer puts together the concept document which describes the intended playing experience and defines all the game functionalities and associated art and animation assets required to create it. It is referred to by all development staff throughout the development process. It may require changing and updating to reflect production and technical decisions taken during the production cycle for the game.
They will then work in coordination with a small team of artists and programmers to building a prototype, which they will in turn present to management and other members of the team to convince them that the game is worth taking forward.
Production: design your app
After the Game Idea is presented and after getting a green light from the management team, it is time to transform the woven thoughts/ ideas into a more tangible format than just a prototype. The game idea shapes what the app will look like and where everything makes sense to be (button placement, etc).
This is also the step where the “producer” comes in, budgets get assigned, more people are added to the team, milestones get defined and eventually we have a First Release .
Test the app
This is when QA comes in. QA don’t just spend time testing the game, finding bugs or spending their time debugging them. They also make sure that the game is intuitive and graphically appealing before sending the game to be released to the market.
Release your app to the market
After being reviewed, improved and tested, the game will have its LIVE release.It is now time to send the app to the App Stores worldwide.
Market your app: Worldwide
Marketing plays a vital role in any game app’s success. Even poorly designed apps can get high rankings in the store with the right marketing. So our next step – Market your app! Effectively marketing your app means customers can discover and download it. This also means hitting a few effective areas starting from the icon to the download button which will get your game in front of the gamer.
Among the steps mentioned above: testing and marketing the app is an ongoing process. As the game makes its way into release, it will need a lot of content and iterations based on market and internal review. It will go through a game improvement process which includes developing additional levels, improving game features, and game balancing which will help improve retention rates (how many players continue playing) & monetization (how many purchase in-app items).