Anino PlayLab 2014 Annual Outing

    Company Trip- Anino Playlab

    Our 2014 Anino Employee Outing took place last week, with the entire team in attendance. We had the opportunity to connect face-to-face while mixing, mingling and lounging at Taramindu Beach resort in the beautiful province of Batangas in the Philippines. The team was looking forward to this annual event because: 1. This was the first retreat after the merge - Pocket PlayLab announces acquisi …Read More

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    Our 2014 Anino Employee Outing took place last week, with the entire team in attendance. We had the opportunity to connect face-to-face while mixing, mingling and lounging at Taramindu Beach resort in the beautiful province of Batangas in the Philippines.

    Company Trip- Anino Playlab

    The team was looking forward to this annual event because:

    1. This was the first retreat after the merge – Pocket PlayLab announces acquisition of Anino Games: 

    http://playlabs.co/PocketPlayLabAnnouncesAcquisitionOfAninoGames

    2. These outings are always fun! It’s the time of the year where everyone is in the same place outside office!

    The focus of this retreat was to have fun and get to know each other more!

    Company Trip- Anino Playlab Photo

    Here was our full schedule:

    Day 1 – FRIDAY

    Time Program
    5 AM – 6 AM Meet-up / Assembly at APL Office (Makati)
    6 AM Departure from APL office
    7 AM – 8 AM Breakfast/ stopover at Petron SLEX
    8 AM – 10 AM Travel to Taramindu/ on board games
    10 AM – 10:30 AM      ETA at Taramindu (Batangas)
    10:30 AM – 12 PM Games and Activities
    12 PM – 1:00 PM Lunch
    1 PM – 2 PM Check-in
    2 PM – 3 PM Awarding and picture taking
    3 PM – 5:30 PM Afternoon snack/ Freetime, Swimming
    5:30 PM – 6 PM Day trip departure
    7 PM – 8 PM Dinner
    8 PM – 12 AM Social/ Videoke FUN! FUN! FUN!

     

    Day 2 – SATURDAY

    Time Program
    7:30 AM – 8:30 AM Breakfast
    8:30 AM – 10:30 AM      Free Time
    10:30 AM – 11 AM Check-out
    11 AM – 12 PM Travel to D’ Farm
    12 PM – 1 PM Lunch at D’ Farm
    1 PM – 3 PM Socials
    3 PM Departure from D’ Farm
    3 PM – 6:30 PM ETA at APL Office (Makati)

    BUT what is a game developer outing without a little bit of competition? To showcase the camaraderie, athleticism, and competitive nature of the PlayLab crew, we had a “RELAY-THON” that included events from beer drinking, kayak races to puzzle solving. Teams were randomized so that people worked with other departments and teams. This created a unique bonding experience and explained the true meaning of teamwork!

    Company Trip- Anino Playlab

    Company Trip- Anino Playlab

    The trip proved both exhausting and refreshing, grueling yet truly memorable! Everyone is looking forward to next year’s outing!

    Company Trip- Anino Playlab

    The best task management tips from the “Gurus”

    Before starting this blog let’s all go back to May 2014 when our CEO Jakob Lykkegaard Pedersen talked at Casual Connect about the story behind Pocket PlayLab (watch video above). In the video you can watch him talking about how Pocket PlayLab started and some future goals he and the team wanted to achieve as a company! You might be thinking, so have those goals been achieved?! We can proudly s …Read More

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    Before starting this blog let’s all go back to May 2014 when our CEO Jakob Lykkegaard Pedersen talked at Casual Connect about the story behind Pocket PlayLab (watch video above).

    In the video you can watch him talking about how Pocket PlayLab started and some future goals he and the team wanted to achieve as a company!

    You might be thinking, so have those goals been achieved?! We can proudly say YES, most of them have!

    We’ve grown to more than double in people, we have acquired Anino Games (now Anino PlayLab); the leading game developer in the Philippines and we have kicked off 3 new games to soft launch since then, but…. it all started out small.

    Pocket PlayLab Partners

    Thomas Andreasen (Founder & CGO), Jakob Lykkegaard (Co-Founder & CEO), and Kasper Kragelund (Co-Founder & CFO) are the 3 pillars of Pocket PlayLab. They all had a dream that they wanted to achieve and they made their dream come true.

    So, how did they acquire so much? They all have one thing in common: they’ve learnt that the key to success is not about working harder, but working smarter. They’ve perfected the art of “task management”.

    If there’s one truth that applies to the business world, it’s that entrepreneurs are always busy. Especially in the early days, it’s difficult to take a break, to slow down. You aim for a milestone and think that after you reach it you can take it easy for a while, but the truth is you won’t get any less busy. As you become more successful you’ll just have more and more to do.

    Or will you?

    This is where task management comes in. For you to be able to work productively while staying in good health and maintaining a work-life balance!

    Jakob Lykkegaard (Co-Founder & CEO)

    For Jakob task management is mainly a point of making sure that you remember everyone that asked for your help and any task or idea you got.

    His mantra is to divide everything he does into 4 tools that does different thing and that he uses daily:

    1. Trello

    He uses it to create any internal task that he has to do, in case it is something that he later might have to assign someone else internally in PlayLab.

    However the thing he uses it for the most is following other people’s tasks, so he doesn’t have to disturb them during work and doesn’t assign them anything when he knows they are working on something important.”

    2. Email

    He checks his email on his phone as soon as he wakes up, to sort out anything that he doesn’t have to reply to or can get a quick “go ahead” type of answer. This means that when he gets to work he can focus only on the emails that he has to make longer answers for or give a longer thought. Good thing about skimming them when he wakes up, is that he can think of the right answer in the shower or while driving to work.

    3. HipChat

    Jakob says, “It might not be seen as a task management tool, but since we send close to no emails internally in PlayLab because of HipChat, I still see it as a tool for tasks, as I use it to take in very quick tasks or questions throughout the day and make me handle smaller tasks from others quickly between doing other work.”

    4. Evernote

    He uses this tool mainly for thoughts or ideas that he has while doing something else (which means a ton) and to remind him for a later point to either continue working on the idea, or to discard it after giving it a longer thought. he says, “Evernote is great for writing more complex ideas that often can turn into Tasks or presentations.”

    Thomas Andreasen (Founder & CGO)

    Thomas mantra is simple i.e to stay focus on low hanging fruits and things that have high impact, then the small stuff seems much easier to complete. He is using Trello as reminder for all outstanding tasks. He says, “ Trello is great for having an overview of more complicated tasks, and easy to follow progress of a task.”

    Kasper Kragelund (Co-Founder & CFO)

    Kasper believes that it depends upon individual and what works for who. For him he has two matras in getting stuff done:

    1. His mail inbox is his task list and his only task list. As soon as something is done, he archives the email. He also sends emails to himself with to-do tasks. He always tries to keep his inbox below 10 emails!

    2. He believes in getting the task done and staying focused by removing all distractions, like Facebook, chats, etc. and only have those tools opened those are required to be completed at hand and stay at the task until it’s done.

    He says, “these approach matches his overall approach to everything; keep it as simple as possible and reduce everything to it’s simplest form – like an equation problems/tasks are much easier to handle in its simplest form.”

    Hope these task management tips from the Gurus help you to organise your time!

    Philippine Game Development Festival 2014 – Anino PlayLab

    Philippine Game Festival 2014_Anino PlayLab

    It was that time of the year again where game developers, students, and game enthusiasts from around the country gathered in one place to celebrate Philippine gaming at it's finest. Let's take a peek shall we? The Game Developers Association of the Philippines (GDPA) hosted the annual Philippine Game Festival 2014 (October 3-4). The theme of the festival was “Live To Play” which was all ab …Read More

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    It was that time of the year again where game developers, students, and game enthusiasts from around the country gathered in one place to celebrate Philippine gaming at it’s finest.

    Let’s take a peek shall we?

    Philippine Game Development Festival 2014 - Anino PlayLab_01

    The Game Developers Association of the Philippines (GDPA) hosted the annual Philippine Game Festival 2014 (October 3-4). The theme of the festival was “Live To Play” which was all about the fun in making games and bringing game ideas to life through creativity and innovation

    The Philippine Game Festival is the largest gathering of game enthusiasts, designers, developers and the entire gaming industry in the Philippines. Present in the event was the “Emperor” himself, Alvin Juban, the president of the Game Development Association of the Philippines with special guest, Senator Paulo Benigno “Bam” Aquino, to introduce the main event.

    Anino Playlab, formerly Anino Games, the pioneer of the gaming industry in the Philippines along with other game development companies such as White Widget, Quickfire, Klab Cyscorpions, etc also attended this amazing event!

    Philippine Game Development Festival 2014 - Anino PlayLab_02

    The event showcased the best of the best of what the Philippine gaming industry has to offer from casual games to RPG games, mobile to even console gaming and so on and not to mention – tons of freebies, yeah ALL THERE!

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 22 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Lost Cubes, Juice Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Slush 2014 Event at Playspace @Pocket PlayLab

    Flash Back Friday!!! Pocket PlayLab got the amazing opportunity to host "Slush Event" last Friday (26th September, 2014)! So... what is SLUSH? Slush is a non-profit event organized by a community of entrepreneurs, investors, students and professional music festival organisers. Flashback: Slush Bangkok partnered with PocketPlayLab, Jetradar.co.th, and UpToPromo to bring a great pitching opportu …Read More

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    Flash Back Friday!!!

    Pocket PlayLab got the amazing opportunity to host “Slush Event” last Friday (26th September, 2014)!

    So… what is SLUSH?

    Slush is a non-profit event organized by a community of entrepreneurs, investors, students and professional music festival organisers.

    Flashback: Slush Bangkok partnered with PocketPlayLab, Jetradar.co.th, and UpToPromo to bring a great pitching opportunity to 8 startups on 26th September ’14.

    The winning startup was: Washbox24

    Launched in 2013, Washbox24 is an innovative laundry service. The startup has been invited to Slush 2014 in Helsinki and received:

    a. Flights by Finnair

    b. Accommodation

    c. Exclusive access, including the opportunity to take part in the Slush pitching competition

    The finals will be held in front of a worldwide audience at Slush 2014 in Helsinki, Finland on November 18th – 19th.

    Find more information about Slush 2014 HERE

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 21 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Lost Cubes, Juice Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Meet our AMAZING intern!

    Pocket PlayLab QA Team

    This time last year, Pocket PlayLab had handful of employees. Today, we have 80 plus 1 intern! As indie game developers we are always drowned in some or the other work. At times it becomes so hectic that we don’t even get proper time to sleep. Midst this, we get a helping hand in the form of interns. This year, we have one such intern, an enthusiastic student from one of the most prestigious U …Read More

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    This time last year, Pocket PlayLab had handful of employees. Today, we have 80 plus 1 intern!

    As indie game developers we are always drowned in some or the other work. At times it becomes so hectic that we don’t even get proper time to sleep. Midst this, we get a helping hand in the form of interns.

    This year, we have one such intern, an enthusiastic student from one of the most prestigious Universities of Thailand.

    Internship at Pocket PlayLab

    Anuj Ramakant Tripathi joined us back in March this year. He is a graduate student at Stamford University doing his MBA in Information Technology. Anuj is handling most of the duties of Quality Assurance monitoring, analyzing and testing our current games plus upcoming game titles. He works closely with development teams across Pocket PlayLab to ensure they have the resources they need to produce polished, high quality results.

    Before joining Pocket PlayLab he worked at one of the number one banks in Bangkok, Kasikorn Bank. He worked there for 3 years as a “Core Test Analyst” where he tested the core banking system for loans. Currently, along with doing intern at Pocket PlayLab he is busy doing his thesis on video games business ecosystem in APAC region! We wish him luck.

    Here’s a rapid fire questionnaire for him, where he shell out some secrets…

    1.Why did you want to intern at Pocket PlayLab?

    7 months ago, I was searching for an internship in Bangkok where I could observe my MBA learnings. One common friend of mine and Jakob (Our CEO) suggested me to forward my resume to Pocket PlayLab. I was selected for the interview and right from my interview day I knew that I belonged here. During my interview I found out that there is a lot that can be done to implement quality assurance processes (which I expertised while working 7 years for competitive Indian IT industry) as the company was growing. This exactly matched with my long term goal of active quality contribution to software industry in APAC region. So, I decided to join Poket PlayLab.

    2. Which part of the job you like the most?

    Pertaining to Job; the multicultural environment, flat team structure, direct contribution to world mobile games business ecosystem and support from management & peers are all I am enjoying the most. In addition, overall care of employees and facilities of product based company are something to mention about that I was missing in my last Job.

    3. What does a typical day in the office look like for you?

    Being a QA guy every day is challenging. When our developers make games they think it works fine. But we have to think exactly opposite.

    Along with our normal QA activities we have to take care of customer complaints of our live games. The most challenging part is, along with validation of correctness of game, we have to take care of it’s fun factor too which can just be felt and can’t be measured mathematically. There is a little responsibility pressure of delivering the quality approved game on time to game producers but I enjoy working under pressure. Moreover pressure here is far lesser than my last job of QA in banking industry.

    4. What have you learned so far?

    My best learning in here is reading the market and delivering the product as customer demands. Google, Apple and Amazon have provided an excellent feedback system for their mobile platform apps which makes it possible to monitor the live games performance at micro level. We do changes in games based this feedback and relaunch the games.

    5. What are the things you expect from the company in reference to learning?

    Usually there is more focus on development in growing companies. Since PocketPlayLab is earning the brand value exponentially, further down the line I expect more focus on quality assurance of our games too. There are various examples in our industry where brand name got negatively affected due to minor quality errors which could have been easily avoided by a set quality processes. The latest example is quality issues in Apple as detailed in this article from Business insider – http://www.businessinsider.com/the-apple-employee-overseeing-ios-8-update-also-oversaw-apple-maps-2014-9?&platform=bi-androidappThese quality issues have put a dent on Apple’s brand image of being a flawless mobile makers.

    We would like to welcome him to the Pocket PlayLab.

    Needless to say we’ve grown very quickly and we are excited to welcome new, great talent to our team.

    Current job openings at Pocket PlayLab http://pocketplaylab.com/careers/

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 22 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Juice Cubes, Jungle Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Want to know how to build an Indie Gaming Studio? Learn from the experts – Jakob and Saiyai

    Indie Gaming Studio

    Last Tuesday we had an amazing chance to host “Games in Asia Meetup in Bangkok” at Playspace @Pocket PlayLab! The event’s main focus was to talk about indie gaming studio in Thailand and most importantly how to build an indie gaming studio. They had two guest speakers, Jakob Lykkegaard and Saiyai Sakawee who shared some insights on building an indie studios. So who are Jakob and Saiyai?! …Read More

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    Last Tuesday we had an amazing chance to host “Games in Asia Meetup in Bangkok” at Playspace @Pocket PlayLab! The event’s main focus was to talk about indie gaming studio in Thailand and most importantly how to build an indie gaming studio. They had two guest speakers, Jakob Lykkegaard and Saiyai Sakawee who shared some insights on building an indie studios.

    jakob_+_saiyai

    So who are Jakob and Saiyai?!

    Jakob Lykkegaard, then an university dropout is now a Co-Founder of Pocket PlayLab, the biggest independent mobile game developer in South East Asia.

    Saiyai Sakawee, a self-proclaimed tech “nerd” (which she definitely is!) is a Co-Founder and CMO of MSeed Asia, Thailand’s first startup accelerator of game.

    They both have lots to share about their experience from how they got into gaming industry to the challenges they had setting up the Indie Gaming Studios.

    Let’s see what they have to say:

    1. How did you get into the game industry?

    Jakob: Before starting Pocket PlayLab I co-founded Pagemodo, the first custom Facebook Page builder based on templates. We learned a lot of tough lessons on culture and business building, but never gave up on the vision and later sold the company close to its peak time, to Webs Inc. and later Vistaprint. After selling my first startup I ended up investing in new startups and ideas in Bangkok and Pocket PlayLab was one of them. As I like to say, “By accident I found a great team that was looking for new opportunities and couldn’t think of anything more fun than games.”

    Saiyai: MSeed is started by a group of people who are not only passionate about the game industry but have many years of experience in the game business from game studio, game publisher, and also Thai Game Association.

    2. What is the indie game community in Thailand like? Is the community important for the growth of your studio?

    Jakob: Yes, the community is very important for us as the best games are usually created by sharing infos and ideas. It also helps get Thailand more into the spotlight of international companies looking for partnerships or investing.

    Saiyai: In the past, a group of Thai game developers would join the forum http://forums.thaigamedevx.com/ which started 10 years ago. This is a place where they exchange idea and how to improve the product. Of course, with Facebook, now the community got stronger online. However, it’s not a strong one community but individual ones – based on friend cycle. Now MSeed is working with a government sector SIPA to create an official community for Thai game developers.

    3. Did you have any challenges setting up indie studios in Thailand?

    Jakob: Some of our main challenges were that not a single member of the original team had ever built any server or mobile game platform to the size and scale we were aiming for. But we overcame the challenges by trial and error. Our entire team has learned so much from that process that they are now among the best in the field and as a gaming company we are now attractive enough to pull in guys that have worked with big scales and games before.

    Saiyai: Language barrier is the key problem for the Thai game industry in general!

    4. What are you doing in terms of marketing for your studio?

    Jakob: We do a whole lot of events and speeches, but I prefer that people find us through the success of our games and not the other way around.

    Saiyai: MSeed is an accelerator program. We help our portfolio teams market their games by providing the commercialization money and partnership. In addition, we also bring in mentors that can help on this part to work with the teams.

    5. How are you financing the studios at this stage? What about investors? Do you think indie game studios should approach investors? What are some common problems indie game studios in TH have when it comes to getting funding?

    Jakob: We finance it fully by the revenue of our games, it took us around 2 years of spending from our own pockets to reach todays stage and never had any investors in!

    Saiyai: It all depends on the studio. What their exit plans are. As for the common problem – what i see right now is that the indie studios don’t have the understanding of how VC or investors work. The knowledge of business planning or even understanding the term paper is still lacking. In addition, some of the studios are very good at making games but not monetization, that makes it hard for them to raise fund or make the company looks appealing for the investors.

    6. What advice would you give to other individuals who are thinking about starting their own indie game studio?

    Jakob:Start with a small team and small game, you will need to fail a few times and your next games become so much better from all your learnings of failed games.

    Saiyai: Be open minded and willing to share. One thing I’ve noticed is that people are scared to let other people try their games – that’s so weird. I mean, they should want to listen to as much feedback as possible before they officially launch the game.

    7. What’s next for…?

    Pocket PlayLab: That’s the question that still keeps me excited. We are once again moving faster and scaling to a bigger scale than anyone of us has ever seen. We are constantly changing to help the company and culture handle longer term vision and now have the opportunity to plan longer than just the next game title. We have started getting a lot of international attention from partners and investors that I have always dreamt about working with. With a strong plan and an awesome team, it can’t happen fast enough.

    Mseed Asia: As for MSeed, we want to make this first batch of the accelerator successful. That will prove that the Thai game indies can compete in the world level.

    About Mseed Asia

    The MSeed team has more than 10 years of experience as managers of world-class online gaming businesses, game developers, academics and marketers. They make dreams come alive for the younger generation who are passionate about gaming, and to make sure that the name of the Thai game startup is recognized on a global level. For more information, please visit: www.mseed.asia/

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 22 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Juice Cubes, Jungle Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Enchelon Ignite: Startups pitching at Playspace @Pocket PlayLab

    Enchelon Ignite is doing what it does best - giving startups chance to present their creative business ideas! Today startups are pitching for funding and international media exposure. This is the 2nd stage in the 4 stage process. The judges will select the most promising startups to exhibit and pitch during the Echelon Thailand on September 18! Find more information about Enchelon Thailand 2014 …Read More

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    Enchelon Ignite is doing what it does best – giving startups chance to present their creative business ideas!

    Today startups are pitching for funding and international media exposure. This is the 2nd stage in the 4 stage process. The judges will select the most promising startups to exhibit and pitch during the Echelon Thailand on September 18!

    Find more information about Enchelon Thailand 2014 HERE

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 21 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Lost Cubes, Juice Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Meet Juice Cube’s Producer: Mikael Lee

    Juice Cubes have more than 800,000 fans in Facebook, 22 millions downloads with 22 millions users. But haven’t you wondered what goes on behind the scenes??? (watch video above) We are bringing to you an interview with the producer of your most loved games Juice Cubes. Meet Mikael Lee, the Juice Cubes producer at Pocket PlayLab: 1. How long have you been in the mobile gaming industry and ho …Read More

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    Juice Cubes have more than 800,000 fans in Facebook, 22 millions downloads with 22 millions users.

    But haven’t you wondered what goes on behind the scenes??? (watch video above)

    We are bringing to you an interview with the producer of your most loved games Juice Cubes. Meet Mikael Lee, the Juice Cubes producer at Pocket PlayLab:

    Juice Cube Producer

    1. How long have you been in the mobile gaming industry and how do you think it has evolved?

    It has been about 8 years. When I first started, mobile gaming was still on embryo stage; games were mainly made for consoles, bigger production, higher investment and not necessarily great return. Then the whole market shifted with the rise of the app stores. At the time just making a good game was enough, nowadays, due to saturated market and visibility issues, a good game is only a quarter of the roadmap, the rest is all about data-driven analysis, marketing campaigns, user acquisition, controlling traffic and so on. The cream is now on top of the funnel rather than on prod side.

    2. What other memorable games or projects have you worked on in the past?

    I have been working on a wide variety of genres for different platforms. Amongst others, 3D horse riding games with large open worlds and deep storyline, quiz games with databases of thousands of questions, cooking games which were very trendy for girls demographic back in the days, casual twin-stick shooters appealing to a masculine audience, and more recently Capcom Interactive IP’s such as Ghostbusters, Shrek, Smurfs, Zombie Café.

    3. What do you like in these projects?

    All projects, even though they require lot of commitment and hard work, are fun and one thing that I love about working in video games is that you always learn something new. To give some example, I never did horse riding before and yet learned a lot regarding horse breeds, provenance and how to train them. I am not going to say I never cooked before, but yes, let’s say I learned a few good tricks while developing our cooking game, like, do you know how to fast peel an onion? ☺ The great thing is you always get to research about new things when you are creating games.

    4. How were you involved in the creation and development of Juice Cubes?

    I was only involved in the maintenance of the Title. Juice Cubes is a great title created by the initial team of Pocket PlayLab a year ago. Names are Charlie, Gla, Ton, Mai, Prair, Peng, Pruch, Sky, Tanin Ben and Jay. They are the ones who developed this great gameplay and fantastic graphics. They are at the origin of Pocket PlayLab’s success and thanks to their great work, we are here today working in one of the best game studios in Thailand.

    5. What, in your opinion, is the most fun feature of the game? Do you have any tips or tricks for players?

    We always care about making fun puzzle levels, besides, compared to other match-3 games on the market, Juice cubes gives the player more control over his actions and strategy so the game is very accessible and yet has great depth for players who wish to – figuratively and literally speaking – take it to the next level! A good trick is simply to learn how to make different kind of bombs, as it should allow players to target the exact fruits he or she will need to smash to complete levels successfully.

    6. Juice Cubes involves island hopping in a sunny tropical paradise to connect multiple juice cubes to create spectacular fruit explosions. Where in the game’s island do you want to visit most?

    Well due to the nature of my work I have to “visit” all places possible as many times as I can, that includes the first levels tutorials until the latest levels created. We are reaching 400 levels now and with new types of blockers and other features, our puzzles become very challenging. However I wish to tell our players that if they like solving puzzles and are or become good at it, they should be able to succeed all of them, even the insanely difficult ones, as we make sure our level designer, QA and young testers passed them all before we decide to release them. Naturally, this goes with practice and a certain dose of wit!

     7. What is next for Juice Cubes?

    I can’t reveal much about it yet but we have a lot of good surprises coming along so stay tuned!

    Juice Cubes is available worldwide:

    For Mobile & Tablet

    iPhone & ipad, App Store: http://bit.ly/JuiceCubesiOS

    Android, Google Play: http://bit.ly/JuiceCubesAndroid

    Kindle Fire, Amazon: http://bit.ly/JuiceCubesAmazon

    For Desktop

    Facebook: http://on.fb.me/1tZQTzX

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 21 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Lost Cubes, Juice Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit: www.pocketplaylab.com

    Pocket PlayLab announces acquisition of Anino Games

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    Furthering its goal of producing more casual games on all platforms, Pocket PlayLab is now acquiring Anino Games, the leading game developer in the Philippines. With more than 60+ games tucked in its belt, Anino Games has established itself as the top gaming developer in the Philippines.  By bringing Anino Games in under the PlayLab Brand we will gain advanced technology and expertise.  Truly …Read More

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    Furthering its goal of producing more casual games on all platforms, Pocket PlayLab is now acquiring Anino Games, the leading game developer in the Philippines.

    With more than 60+ games tucked in its belt, Anino Games has established itself as the top gaming developer in the Philippines.  By bringing Anino Games in under the PlayLab Brand we will gain advanced technology and expertise.  Truly something that will prove beneficial to both parties.

    “Anino Games will not only help us in reaching our regional expansion plans faster, their experienced team will also be an incredible asset to our future growth and assist in our positioning as SEA’s most prominent Mobile Game Developer.” said Thomas Andreasen, Co-Founder of Pocket PlayLab

    “Being part of Pocket PlayLab means that from developing games for other companies, we will be able to focus instead on creating new original properties which we hope will become the hits of the future. Definitely an exciting time for our studio!” adds Niel Dagondon, CEO of Anino Games.

    About Pocket PlayLab

    Pocket PlayLab is a leading developer of the world’s most popular casual games with over 21 million downloads. Founded in January 2012 and located in the heart of Bangkok, Thailand, Pocket PlayLab is the home of hits like Lost Cubes, Juice Cubes and more hit games in the pipe! Completely free-to-play, they are available on mobile devices via Apple Store, Google Play, Amazon or Facebook.  For more information, please visit www.pocketplaylab.com.

    About Anino Games

    Anino Games Inc. is a third-party game developer specializing in end-to-end game development for Desktop (PC and Mac), Mobiles and Tablets (iOS, Android and Window 8) and Web (HTML 5 and Flash) Platforms.  They are the pioneer and the most experienced game development studio in the Philippines being around since 2002.  AGI’s original games have been winning awards since their release, such as in the Independent Games Festival (2004), International Mobile Game Awards (2006 and 2007), and Indie Games Showcase (2007).  Anino Games is the home of hits like Grave Mania Undead Fever, Delicious 6, 7 and 8, Cake Mania and more in the works as of this writing.  For more information, please visit www.aninogames.com.